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Within the digital age, creating viral submissions are the holy grail for marketers, content creators, and businesses alike. What exactly makes content go viral, and how can you turn that viral success into revenue? This short article explores the anatomy of content that goes viral, showcases some notable examples, while offering strategies for monetization.
What Makes Content Go Viral?
Understanding why content goes viral is vital for anyone looking to harness its power. Viral submissions are typically seen as a several important elements:
1 Emotional Appeal: Content that elicits strong emotions-whether humor, awe, sadness, or anger-is more prone to be shared. People interact with content that resonates with an emotional level and feel compelled to talk about it with their networks.
2 Relatability: Content that reflects the audience’s own experiences or opinions is commonly shared extensively. When people see something they are able to relate to, they’re very likely to pass it on.
3 Unique and Novel: Fresh, innovative, or unexpected content grabs attention. Unique content stands out in the sea of mundane posts and captures the audience’s curiosity.
4 Visual Impact: Eye-catching visuals, including videos, memes, and infographics, tend to be more shareable than text alone. Individuals are drawn to content that is visually appealing and simple to consume.
5 Timeliness: Content that taps into current trends, events, or viral challenges often performs better. Being timely can make your content relevant while increasing its chances of being shared.
Types of Viral Content
To illustrate these principles, let’s take a look at some examples of viral content that captured the public’s imagination:
1 “Damn Daniel”: This 2016 viral video featured a high school student named Daniel wearing white Vans sneakers. The clip, which was simple but hilarious, quickly amassed countless views. Its success lay in the humorous, relatable nature and its ability to tap into the social networking zeitgeist.
2 Ice Bucket Challenge: The 2014 Ice Bucket Challenge would be a global phenomenon where participants dumped ice-cold water over themselves to boost awareness for ALS. The challenge’s combination of novelty, emotional appeal (supporting a good cause), and viral participation resulted in widespread sharing along with a significant increase in donations.
3 “Charlie Bit My Finger”: This 2007 video of a toddler named Charlie biting his brother’s finger became one of the most-watched videos on YouTube. Its universal appeal, humor, and the adorable reactions of the children made it a classic example of viral content.
4 The Dress: In 2015, an image of a dress went viral due to its ambiguous color. The debate over if the dress was black and blue or white and gold sparked widespread discussion and was shared extensively across social media platforms.
How to Monetize Viral Content
Once you’ve created or encountered viral content, the next thing is monetization. Here are several strategies to turn viral success into financial gain:
1 Advertising Revenue: Platforms like YouTube and TikTok offer monetization options through ad revenue. When your content gains significant traction, you can earn money from ads shown on your videos.
2 Sponsored Content: Brands are wanting to capitalize on viral content. If your content gains enough attention, companies might approach you for sponsored posts or product placements. This can be a lucrative method to generate income while maintaining your audience’s engagement.
3 Merchandising: Viral content often creates a strong brand or meme. Capitalize on this by selling merchandise associated with the content, for example T-shirts, mugs, or other branded items. This approach works well when the viral content has a strong, recognizable element.
4 Affiliate Marketing: Make use of your viral happy to promote products or services through affiliate links. When your audience clicks on these links and makes a purchase, you earn a commission. This is often particularly effective when the content aligns with services or products that your audience finds relevant.
5 Crowdfunding and Donations: Platforms like Patreon or Ko-fi allow creators to monetize their content through direct support using their audience. In case your viral content has generated a strong, loyal following, you are able to leverage this to raise funds through donations or subscriptions.
6 Content Licensing: If your viral content has broad appeal, consider licensing it to media outlets or any other content creators. Licensing deals can offer a steady income stream and help your content reach even wider audiences.
7 Paid Collaborations: Partner along with other creators or brands for paid collaborations. This could include joint projects, promotional campaigns, or exclusive content that can be monetized through various channels.
Creating viral submissions are both a skill and a science. By understanding the elements that contribute to viral success-emotional appeal, relatability, uniqueness, visual impact, and timeliness-you can increase your chances of producing content that resonates with a broad audience. Once you’ve achieved viral status, there are many ways to monetize your success, from advertising revenue and sponsored content to merchandising and affiliate marketing.
In a world where digital content can spread like wildfire, mastering the skill of viral content and its monetization can open doors to new opportunities and revenue streams, making your viral moment both impactful and profitable.