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In the digital advertising world, businesses are constantly searching for new approaches to capture the interest of users. Popunder ads are located as a popular format, offering a subtle yet effective procedure for drive traffic, generate conversions, and increase brand awareness. While they are often wrongly identified as popup ads, popunder ads operate differently and are often less intrusive.

In this article, we’re going to explain what popunder ads are, that they work, their advantages, and finest practices for implementing them in your marketing strategy.

What Are Popunder Ads?

Popunder ads are a type of display ad that opens in a new browser window or tab behind the active window. Unlike popup ads, which immediately grab the consumer’s attention by appearing on top of the current page, popunder ads remain hidden until the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to focus on the ad if they are finished with their main activity.

Because of their placement, pop up ads are generally considered to get more user-friendly than popup ads. They don’t hinder the browsing experience, but nonetheless provide advertisers with an opportunity to manage to get thier message across.

How Do Popunder Ads Work?

Here’s a step-by-step breakdown of how popunder ads work:

Triggering the Popunder Ad: When a user visits a website, the popunder ad is triggered by an action—such as simply clicking on a link, button, or form about the page. This can be done in the way that feels seamless, often with no user realizing the ad has opened behind the key window.

Ad Opens inside a New Tab or Window: Instead of appearing in addition to the current webpage (being a popup would), the ad opens in a new tab or browser window behind the active session. Users will not immediately understand the popunder ad.

User Engagement: Once the consumer finishes browsing and closes the active window, they are going to notice the popunder ad in the background. Since the ad only appears after they’re completed with their primary activity, it avoids interrupting the user experience.

Click and Conversion: The popunder ad is made to drive clicks and conversions. Once the person discovers it, they are able to engage using the ad by hitting it, which leads them to the advertiser’s landing page or website.

Popunder ads are often used for getting visitors or traffic to specific offers, generating leads, or increasing website engagement.

Why Use Popunder Ads?

Popunder ads have several positive aspects that make them an appealing option for advertisers:

Less Intrusive User Experience

Unlike popup ads, which immediately take over an individual’s screen, popunder ads stay in the shadows and don’t interrupt browsing. This can lead to a much more positive user experience and reduce ad fatigue.

High Visibility

Since the ad appears only after the consumer has finished their primary activity, they’re more likely to give it their full attention. Popunder ads is capable of doing higher visibility since they remain open on the user’s device until actively closed.

Better Click-Through Rates

Many advertisers discover that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because these are seen during a period when an individual is more relaxed rather than distracted by other content, they could drive more meaningful engagement.

Lower Ad Blindness

Popunder ads avoid ad blindness, which is the place users become acquainted with ignoring ads which are placed in predictable spots on a webpage. Since they appear inside a new window or tab, popunders stand out and therefore are more likely to capture user attention.

Cost-Effective Advertising

Popunder ads are often less expensive than other types of display ads, like native or video ads. They can provide a better return on investment (ROI) for advertisers seeking to reach a broader audience without breaking the bank.

Extended Time on Screen

Unlike popup ads, which are typically dismissed immediately, popunder ads remain open in the background before user decides to shut them. This extends the amount of time the ad is so visible and increases the chances that the consumer will build relationships it.

Best Practices for Using Popunder Ads

To maximize popunder ads, to understand best practices:

Target the Right Audience

Use targeting features available through popunder ad networks to ensure your ads are consideration to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target based on user demographics, browsing behavior, location, or interests.

Optimize Landing Pages

Once users click on a popunder ad, they will be directed to a squeeze page that matches the ad’s message and is designed to convert. Ensure your website landing page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.

Focus on Ad Design

Although popunder ads are less intrusive than popups, their design still plays a critical role in engagement. Use compelling visuals, clear messaging, along with a strong CTA to entice users to click for the ad. Make sure the ad content articles are aligned with the product or service being promoted.

A/B Testing

Test different ad designs, messaging, and targeting ways to find the combination that works well best for your campaign. A/B testing helps identify what resonates together with your audience and permits you to refine your ads for better performance.

Ad Frequency Control

Be conscious of how often your popunder ads are displayed to users. Overuse can result in annoyance, that might reduce the effectiveness of your respective campaign. Use frequency caps to manage the number of times a user sees your popunder ad in a certain time period.

Monitor Performance Metrics

Keep tabs on key performance indicators (KPIs), such as click-through rates, sales, and bounce rates, to gauge the success of your popunder ad campaigns. Use the data to generate informed decisions about optimizations.

Popular Popunder Ad Networks in 2024

If you’re trying to run popunder ad campaigns, here are some of the top networks that provide this format:

PropellerAds

PropellerAds is one of the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform works for both small business owners and large enterprises.

Adsterra

Adsterra can be a popular ad network offering popunder ads with a range of targeting options, including geo-targeting and device targeting. Adsterra is recognized for its anti-fraud system, ensuring high-quality traffic for advertisers.

PopAds

As the name suggests, PopAds specializes in popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, rendering it ideal for advertisers with varying budgets.

ExoClick

ExoClick is often a performance-based ad network providing you with various ad formats, including popunders. It offers a person-friendly platform with real-time analytics and robust targeting features to make sure ad effectiveness.

HilltopAds

HilltopAds offers a array of ad formats, including popunders. It provides advanced targeting, ad frequency control, as well as a fraud detection system to make sure high-quality traffic and better ROI.

Pros and Cons of Popunder Ads

Pros:

Higher Visibility: Since the ad stays in the background before the user is carried out with their main activity, it’s more unlikely to be ignored.

Less Intrusive: Popunder ads don’t interrupt an individual’s browsing experience, driving them to more acceptable to a lot of users.

Cost-Effective: Popunder ads routinely have lower costs than other formats, causing them to be a budget-friendly option for many businesses.

Longer Engagement: Popunder ads stay open before the user actively closes them, definitely more time to attract attention.

Cons:

Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, lowering the reach of such campaigns.

Delayed Interaction: Since popunder ads are hidden before user closes their main browser window, there’s often a delay in in the event the ad sometimes appears, which could affect immediate engagement.

Negative Perception: While less intrusive than popups, quite a few users still view popunders negatively, especially if they are not well-targeted.

Conclusion

Popunder ads provide a unique potential for advertisers to engage users inside a less intrusive way. Their ability to remain in the background before the user is ready to engage gives them an edge over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and bring about better conversions.

As digital advertising is constantly on the evolve, popunder ads remain an invaluable tool for marketers seeking to drive results in a cost-effective manner. By leveraging top popunder ad networks and following recommendations, businesses can incorporate this advertising format into their broader online marketing strategy with success.